How Are Habits Formed: Modelling Habit Formation In The Real World
Volunteers repeated a chosen behaviour in a consistent daily context. Automaticity developed at different rates; modelled times to approach a plateau ranged from 18 to 254 days. Missing one opportunity did not materially disrupt formation.
Citation and reading notes
Citation: Lally, P., van Jaarsveld, C. H. M., Potts, H. W. W., & Wardle, J. (2010). How are habits formed: Modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998–1009. doi:10.1002/ejsp.674.
Material reviewed: Publisher abstract and citation reviewed.
Scope: Self-reported behaviours and fitted models do not establish a universal habit deadline or validate Balance by S7.
Relevance to S7: Encourage consistent cues and flexible progress rather than a fixed 21-day promise or punishment for one missed day.
Reviewed for S7’s reading collection on 3 October 2026.